Southwest Florida Business Today is a nationally recognized niche newspaper now in its eighteenth year of publication. Our locally-focused monthly business publication seeks the details "behind the headlines" and local "news you can use." SWFBT specifically targets information important to business people operating in Southwest Florida, defined as Lee, Collier and Charlotte Counties, most of it not published anywhere else.
Our goal is truly simple: to be the best local business news and information resource in-print and online for the business community of Southwest Florida. SWFBT is the only publication of its kind specifically focused on this region's business community.
The newspaper is direct-delivered to local business decision makers and business professionals. If you want to reach this target market, we deliver your business, via your marketing message, directly to them. Print distribution is currently in Fort Myers, Naples, Cape Coral, Estero and Bonita Springs to 750 distribution points, which are businesses where business owners do business during the course of their business day. On a national basis, for B2B publications with this distribution model, the national readership number is 4 readers/copy.
Total print distribution is currently 8300 copies, targeting the business owner/professional aged 45-65 years: combined with our monthly website audience, that's reaching more than 50,000 business owner and professional readers per month, on average. Online, our regularly updated web site: www.swfloridabusinesstoday.com provides content that is completely different from the print publication.
We also direct mail 14% of our total monthly distribution directly to our exclusive list of top executives at the top revenue companies in Lee and Collier counties, as well as local business community leaders.
Our website is updated throughout the business day and we also send a direct link to the digital version of the newspaper to every email address in our proprietary database. The newspaper is also available digitally on our website to our 3000 visitors/month, and we offer a variety of digital marketing options.
All five of our distribution systems are both proprietary and organically developed.
IF YOU ARE TARGETING THE LOCAL BUSINESS OWNER COMMUNITY, SWFBT IS THE PERFECT ADDITION TO YOUR MARKETING MIX.
Sincerely,
Karen P. Moore
2022-25 Lee County Horizon Council
Business Resources Committee Chair
O: (239)573-9732
C: (239)770-7527
publisher@swfloridabusinesstoday.com
By local business owners, for local business owners
